Monday, April 16, 2012

CD: SPECIAL PHILIPPINES EDITION

Keane - Under The Iron Sea

        
          



I'm  not going to write about Keane nor about U2. I was just  thinking about this 'Special Philippines Edition' tag that is use to promote a cd.  I don’t like it and I don't feel good about it.

Why? Because there is nothing really special about it.  In fact it is 'unspecial.' It simply means reduced booklet or no booklet. So why put the name of the country on such an 'unspecial' product.  Why can’t those  marketing people responsible, simply  place on the front  cover or  better on the   shrink wrap, “low price” or “budget price” or “compact price” or “affordable price” ( like they used to  ) because that’s just  what it really is.